Artificial intelligence (AI) is a very useful tool for companies in a wide range of sectors, including the stationery and bookstore industry. Thanks to it you can improve the customer service of your business. Also perform data analysis, automate tasks and monitor your social networks. At Catwalk we help you discover how your facility will change.
- IA in stationery and bookstore
AI is making its way into the business world under the cover of the infinite possibilities it opens up. Therefore, companies that aspire to optimize their processes and increase sales have not hesitated to incorporate it into their day-to-day operations. Thus, they have already begun to enjoy its multiple benefits.
In this sense, those that focus their activity on the bookstore sector are no exception. Its transformation is underway.
- Improved customer service
Customer service is one of the areas that has made artificial intelligence its greatest ally. As a result of its application, interaction is increased, while the user and customer experience is improved.
Personalizing and improving customer experience with AI
Automating customer service allows you to interact with the company seven days a week, 24 hours a day. Communication, on the other hand, can be personalized to the maximum, favoring conversions.
Recommendations and suggestions
The AI is able to make recommendations to the audience based on the tastes it already knows about them. If a person has already purchased, for example, an adventure novel, it will suggest others with a similar plot to make a new purchase.
Chatbots
Adding a chatbot to your website will allow you to offer instant assistance to your customers, who will be able to ask questions whenever they want and receive an immediate response, without checking the clock and without waiting.
- Data analytics
AI not only improves the quality of customer service, but also makes it possible to process massive amounts of data for various purposes:
- Detect patterns.
- Search for trends.
- Forecasting.
Predictive analytics
Based on the sales data at its disposal that has been collected over the years, AI can perform predictive analytics. In this way, he will be ahead of his time and will venture to predict the trends that will prevail in the future. In short, the sales history will give you a forecast of the new purchases that your business will register.
Sales patterns
Data analytics using AI identifies seasonal sales peaks. Knowing them in advance, it is easier for your company to have the stock it will need to meet market demand. Likewise, you will not accumulate too many products for times when sales are slow. Consequently, you will not run the risk of them becoming obsolete either.
Price optimization
The pricing strategy you implement in your business will find its main accomplice in artificial intelligence. It will analyze the demand for products existing at any given time and the prices charged by the competition. By optimizing these, you will achieve greater benefits. In conclusion, you will make these and other decisions more and more precise and with more information beforehand.
- Automation of administrative tasks
Administrative tasks are usually the most tedious tasks you have to perform in your company. For this reason, the integration of AI in its operation is achieving a considerable simplification that is positively valued by CEOs, managers and workers. Another of its benefits is the precision achieved in each management.
As a result of their entry on the scene, processes have gradually become simpler. The time savings they translate into allows you to dedicate more time and effort to other tasks or to different departments of your company.
- Monitor social networks
Now that you know the relationship between AI and stationery and bookstore from different perspectives, it is time to address another of its functions. This is the one that refers to its ability to monitor social networks.
In this sense, its use is very useful for:
- Detect customer and user habits.
- Analyze the activity you generate in your profiles and the level of engagement.
- Geolocate the traffic you record day after day.
- Discover the users who benefit your brand, as well as those who can damage your online reputation by the comments they make.
- Track the comments and reactions you receive on your posts.
- Identify the hashtags and topics of greatest interest at any given moment in order to post texts and images that go in the same direction.
- Monitor countless comments to deliver a personalized experience.
- Promote follower conversions.
- Create content in line with the most successful ones.
- To help you become more competitive.
- Get to know your customers better, including their tastes, preferences and needs.
- Study the reactions of Internet users.
- List of IA
If you are convinced that artificial intelligence can benefit your bookstore, make it your accomplice. For this purpose, we present a list of tools that will be very useful:
- ChatGPT. Designed for online stores, it generates product descriptions and integrates chatbots.
- InData Labs. Recommend items based on customer preferences, while enhancing the customer experience.
- Neural Love. Optimizes the quality of images of products offered for sale on the Internet.
- Resumeworded. It analyzes the impact of any brand on LinkedIn based on several scales.
- BQE CORE Suite. It automates tasks that take place within the company, which facilitates the work of management.
In conclusion, AI is gaining ground in stationery and bookstore companies. In recent years, countless companies have incorporated it into their internal operations due to its benefits. From Catwalk we encourage you to try it. Discover the advantages your business can enjoy by taking the test.
