Christmas is the time of the year when companies see an exponential increase in their revenues. Growing B2B sales and increasing the number of customers are two of the objectives that some of them set themselves at this time of the year. But how to materialize them? The experience we have accumulated in Catwalk allows us to offer you some keys that will help you reach your goals.
Launch Christmas campaigns: B2B marketing
To begin with, design a strategy along the lines of other Christmas campaigns that have been successful this holiday season. Appealing to the emotions of the recipients usually leads to success, especially now that the end of the year is approaching. Illusion, generosity, love, gratitude and solidarity are values that gain strength.
Thus, if you are able to build a story that touches the heart of your target audience, it will be easier to win them over. As a result, they will be more likely to purchase your products and services.
When defining your Christmas campaign, consider what actions you plan to carry out. For example, you can hire online advertising through Google Ads, Instagram or Facebook. It is the ideal way to directly impact potential customers and to do so immediately.
You may also find it interesting to organize a special event to promote your brand and motivate purchases. Plan a presentation, the launch of a new article, a cocktail party, a lunch briefing, a press conference, etc.
Devises customer acquisition strategies
Once you have defined the campaign you will carry out, do not forget to implement strategies aimed at attracting customers. You have within your reach a wide range of proposals:
- Participate in fairs and other events that allow you to establish a direct relationship with your clientele. You can also take advantage of this opportunity to make contacts, renew your database and give away samples.
- Launch a contest that makes your brand and the production that characterizes it popular. The more participants you gather, the more potential customers you will add.
- Give a free gift with every purchase you register for a limited period of time and announce it in advance.
- Hire a fashion influencer to promote your products on their social networks. Choose it taking into account the buyer persona.
- Create a limited edition of items that can only be purchased at the end of the year. In this way, you will convey an idea of exclusivity that will arouse the interest of future buyers.
Just as important as working to attract new customers is to devote efforts to building customer loyalty among existing ones. In this case, the marketing actions
marketing
actions must be quite different:
- Send congratulatory messages via SMS or e-mails. Try to personalize them for greater impact.
- Reward them by sending them a gift. It can be a product of your brand, a discount code for their next purchase, payment facilities for their transactions, etc.
- Send them an invitation to an event with restricted access.
- Send them a catalog in paper or PDF format.
Change the image and content of your social networks
Social networks have become a first-class showcase that allows you to make yourself known and reach a larger number of people. For this reason, it is a good time to reinforce your presence in them through different initiatives:
- Create specific content for the upcoming celebrations, such as a video set in this time of love and peace or gift suggestions. GIFs and virtual greeting cards are also useful. Establish a calendar so that publications follow a specific order and periodicity.
- Modify your profile image with the inclusion of holiday-inspired elements. Garlands, Santa’s hat or wrapped gifts topped with bows will contribute to suggest them.
- Design a frame to use with every photo you post on your Facebook wall or Instagram feed. You can transform them by giving them a uniform and more festive look.
- Come up with a hashtag and encourage all your followers to use it when they post photos featuring items from your firm. As a result, you will contribute to the creation of a community. At the same time, you will have the opportunity to keep track of your sales, which will be very useful in the future.
Introduce the illusion in your business through Christmas decorations.
After dressing up your social media profiles for Christmas, do the same with your business premises. If you run, for example, a commercial establishment, decorate both the shop window and the interior with elements that are especially evocative. Choose from traditional ornaments, such as the garland-filled fir trees and the nativity scene, or more modern ones. This is the case with curtains of lights, figures inspired by the nutcracker, a snowy miniature village, etc.
To make the decoration even more original, introduce in it some of the elements that you put on sale. How about recreating a tree by stacking books or notebooks into a pyramid and then surrounding them with a glowing garland?
Conquer your customers with special offers
Another way to encourage buying are special offers. They can be of different types:
- Discounts that are applied to each sale you register during a specific period of time.
- Promotions such as those that invite you to pay for two products and get three.
- Sales reserved for the most loyal customers starting before the official period.
- Free shipping on Internet purchases.
- Trial periods longer than usual.
- Distribution of discount coupons for future purchases.
- Interest-free deferred payments.
In short, make the most of the arrival of Christmas with the proposals and tips we have gathered for you in this article. They will give you the opportunity to boost your business’s B2B sales and will also be useful to enhance your brand image this holiday season.
