Have you ever thought of installing a wall with gift items in your commercial establishment? It is an effective strategy to increase the sales that you register at the end of the day. If you plan it properly, you will see an increase in your customers’ so-called impulse purchases. This is just one of the benefits that will result.
Why install a gift wall?
Far from being a mere display of items,selling with a wall of products is a real success for several reasons. Discovering them will convince you to have this element in your store 365 days a year.
1. It is a good way to showcase products
Differentiating certain items through this initiative will make them stand out from the rest of the items that occupy any shelf. In this way, they will attract the attention of your potential buyers.
Note, however, that not just any product can be placed on this wall. On the contrary. It is essential that you make a careful selection that answers these fundamental questions:
- It is convenient that they have a certain relevance for your target audience.
- They must be in line with the theme your business is focused on.
- It weighs both itscurrent demand and its popularity.
The combination of these factors will favor your ultimate goal of increasing sales.
2. You have the possibility of exhibiting an attractive selection
The use of this element, which is gaining ground in many commercial spaces, offers you the opportunity to display an attractive selection of original gifts. Moreover, the more interesting they are, the greater their ability to attract the attention of visitors.
You may not be aware of it, but this attractiveness can be enhanced by a better visual presentation. This is what is known asvisual merchandisingstrategies
merchandising
. To implement them, do not hesitate to place them in an orderly fashion. Likewise, you can resort to the use of appropriate lighting, colors, shelves, hooks, messages such as those informing of a promotion, etc. We recommend that you leave nothing to chance in order to achieve the effect you are looking for and even multiply it.
3. Visibilize the products and their characteristics.
This is another reason why you have at your fingertips the possibility ofimproving sales with a product wall. This is an alternative that helps you to differentiate each one of them. In the same way, you can show their main features and the benefits they translate into.
When presenting them to the public, do not hesitate to make use of labels, signs, descriptive cards and similar items. The information they contain will help persuade your customers to make a purchase, even if this action is not planned in advance.
4. Gives you the opportunity to show special offers
Among the many benefits of this sales strategy are creating and publicizing special offers to encourage purchases. They will focus exclusively on items placed on this wall and will be of various types:
- Multi-buy promotions such as ‘take three, pay two’.
- An attractive price discount for a limited time.
- The option to receive an additional gift for a minimum purchase.
In either case, be sure to transmit these offers, leaving a visible and clear record of it. Make no mistake, as this is one of the best practices for selling products.
5. You can change it whenever you want
You will be able to rotate products whenever you wish. You set the validity period of the wall configuration. Experts advise to always keep it fresh and exciting to make it asales success. This is something that you will be able to achieve through a periodic modification, from time to time. How about changing it every week or every 10 days by removing items that don’t spark interest and introducing new items?
Keep attracting customers with a wall of products that is always alive. Otherwise, you will lose your interest and with it, your attraction to customers. If you manage to renew it periodically, it will generate expectation and will become a constant reason to visit your store.
6. Represents a powerful advertising tool
Whoever enters your establishment will not be able to avoid noticing the details included in this wall. They can be bookmarks, any
notebook
lamps for night reading and other products such as the ones we have in Catwalk.
However, this powerful advertising tool and its offers call for promotion. Make it known through your marketing channels .
marketing channels
such as the profiles you have opened in the different social networks. Your firm’s newsletter, advertisements in the media and other tools you use will contribute to the same end.
7. Improved customer service
In addition to effective marketing strategies
marketing strategies
strategies it translates into, it allows you to improve the service you provide to the customer. To be excellent, you must first train your staff. This is the only way to get your employees to answer questions about each item under a common criterion. In this way, they will also be able to advise customers and close sales more effectively.
This quality customer service is key to building customer loyalty and encouraging repeat purchases.
To these advantages it is necessary to add several tips to sell the products on your wall. The first is to pay attention to the sales you record. Monitor all of them. Gather information about the comments made by customers, the decisions they make and how they value this element. Depending on the results you obtain, do not be afraid to make any necessary changes or vary your initial strategy.
Follow these recommendations and your gift wall will be a success. Find ideas in our
ebook
free ebook Indispensable Products for Booklovers to select items that will increase your sales.
