The presentation of gifts plays a key role, especially at special times like Christmas. However, it is not always given the importance it really deserves. For this reason, at Catwalk we offer you a series of recommendations that you can implement in your business. Your customers will not hide their satisfaction if you put these ideas into practice.
Creative tips for Christmas (B2B)
The arrival of Christmas usually translates into an increase in sales for businesses in a wide variety of sectors. If you want your sales volume to take off as well, put your creativity to the test.
To do this, change the decoration of your store and its window as well as other aspects this holiday season. For example, the way products are wrapped. It marks the difference with respect to the competition by surprising the clientele this year. You can get inspiration from Pinterest boards, YouTube tutorials, etc.
Festive wrapping paper
Open the doors of your commercial establishment to the spirit of Christmas. Infected by it, countless people will come in looking for special gifts for their loved ones. When they checkout and you give them a chance to wrap them, use festive wrapping paper.
When choosing, opt for designs that evoke the upcoming celebrations. You have within your reach an infinite number of proposals:
– Metallic papers, such as red, green, gold or silver.
– Fir tree prints, gingerbread cookies, garlands or candy canes.
– Minimalist illustrations based on snow crystals and campaigns.
– Drawn with children’s style characters for the youngest members of the family.
Free gift wrapping service
Another way to win over new customers and build customer loyalty is to offer them a wrapping service for the items they have purchased. For it to succeed, it must be free.
It is also interesting to be creative with the technique and the elements you use. Go one step further and make originality a hallmark of the packages leaving your store. The only drawback is that your recipients will be embarrassed to open them, but… they will love them!
Tags: the value of customization
Personalization is an added value for consumers. It makes them feel unique, the real protagonists of a story that begins when they feel that a product is for them. Who could resist getting their hands on an object bearing their name? Seeing your name printed on it establishes a bond from the very first moment.
The same goes for that package that anyone will find under the Christmas tree. To achieve the effect you are looking for, resort to the use of tags. On them you can write the name of the lucky person to whom it is addressed.
Dissemination in social networks
The Christmas campaign tends to have a greater weight on social networks. Surely you also reinforce your presence in them during these dates by showing different products, offering discounts and sharing endearing stories.
Another way to leverage your open profiles on Instagram, Facebook, TikTok or X is by spreading tricks. Why don’t you show how you use the packaging based on the shape of the item it will hold inside? The more original you are, the more views and likes you will accumulate.
Unique and special gifts: with a message
If you want to innovate, forget the traditional wrapping paper you have been using year after year and opt for a totally different one. How about writing or printing a message on it thinking about the person who is going to open it?
That message may be:
– A phrase that exudes positivism and enthusiasm.
– The lyrics of a meaningful song or a popular carol.
– A wish full of good intentions.
– A short poem.
– A greeting with the new year in mind.
Attractive typography
Once you have decided the text you are going to write on the wrapper, choose a specific typeface. The more attractive it is, the more successful the message written with it will be. The so-called Cardinal, based on cursive style lettering, is very elegant. The same can be said of the one christened Monsieur La Doulaise, whose letters are filled with piping simulating being written by a feather.
You may also like the one called Adrenaline, a modern and beautiful typeface. No less current is Tahu!, which enjoys great acceptance in social networks.
Ornaments: ribbons, twigs, stickers…
You just sold some books and you want to wrap them in a different way. It is true that you can show off with techniques such as the diagonal, ideal for using less paper, or use envelopes, always so practical.
But if you want to give them a more special touch, add something that differentiates them from the rest:
– A bow made with a red velvet ribbon.
– A sprig of dried eucalyptus.
– Stickers with Christmas motifs strategically placed.
– A string with a golden bell at one end.
– A fabric poinsettia.
– Colored wool pompoms.
– A photograph related to the plot of the literary issue.
– A wax seal like those used on letters in ancient times.
The importance of sustainability: recyclable materials
Concern for the environment has created a new trend in the world of packaging. Because their life span is so short, more and more people are opting for sustainable alternatives. Using a cloth, such as a handkerchief or a discarded remnant, instead of paper is one of them. This is the Furoshiki technique. There is more:
– Use sheets of old newspapers, magazines, calendars or comics.
– Replace paper with reusable cardboard boxes or crochet baskets.
– Use a map or a nautical chart.
– Turn kraft paper or wrapping paper into a party wrapper by decorating it with drawings.
Contributes to the way gifts are presented
gifts
like the ones we are launching at Catwalk, to be exclusive this Christmas. Your customers will fall in love.
