The countdown begins for February 14, the perfect day to celebrate love. Take advantage of this date to open the doors of your business to the wave of romanticism that is spreading across the planet. Let it conquer your outbuildings with the ideas that we propose from Catwalk. In this way, you will make your customers fall in love with you.
Spaces in your store dedicated to love
Are you determined to make your bookstore and stationery store make Valentine’s Day your own? Then, start thinking about which are the most appropriate spaces to receive Cupid with his arrows.
The showcase is one of them. A display case capable of attracting passers-by is the first element to consider when decorating. Come up with a nice scenery to remind people what time of year it is.
Next, think about interior installations:
- The foyer of your establishment.
- The counter area.
- The corner dedicated to gifts for booklovers.
- The aisles where shelves with different products are distributed.
Let the magic of such a special date invade these and other corners through the decoration. Also, do not hesitate to use sensory and experientialmarketing.
Creates an intimate zone
Even if your entire business is transformed to commemorate this February 14, you can still create an intimate area. In it, romanticism will be even more present through various elements full of meaning and appeal.
Box of chocolates
Chocolates are always a good choice when it comes to giving a gift, especially between those who love each other. For this reason, do not hesitate to add a box of chocolates to the items you offer for sale. Choose, for example, one in the shape of a heart.
You can also give customers a chocolate with every purchase. Look for one with an eye-catching wrapper, for example, bright red. Who doesn’t feel like such a sweet treat?
Odors
Do you know the advantages of scentmarketing? Helps you enhance your customers’ experience through scent. You can connect with them thanks to the emotions that the sense of smell generates.
If you know how to choose the most suitable scents, you will be able to increase your sales, while reinforcing your brand and increasing productivity. As a result, you will have higher income .
On Valentine’s Day, specific scents are imposed:
- Roses. It is the flower that enjoys a greater prominence during this day. Its aroma is as fresh as it is seductive.
- Vanilla. Its sweetness suggests intimacy, as well as tranquility. It is also attributed aphrodisiac properties.
- Chocolate. It is another of the classics on this date. Sweet, irresistible and intoxicating. This is the smell of this dessert.
Combine any of these scents with music. In this way, you will contribute to create a cozy atmosphere that your customers will enjoy.
Candles
The candles serve a dual function in this case. On the one hand, they serve as decorative elements. If you light several of them, you will be able to set the atmosphere in a specific area of your store. Consequently, when customers access it, they will be aware of what is being celebrated and will feel part of this day.
On the other hand, candles, like chocolates, are a very popular gift for those who want to show how much they love each other. Add them to the items you usually have for sale, but only for a limited time. Start offering them a few days before February 14 and until the close of business on February 14.
Historical couple books
It gives special prominence to books that revolve around love. To do this, make a selection of romance novels and plots based on historical couples. Among them, you can’t miss:
Memories of Africa
by Isak Disnesen. Considered one of the most perfect narratives in contemporary literature, it is also a story of passion for a land and its people.
Like Water for Chocolate
by Laura Esquivel. Tita and Pedro love each other, but she is condemned to remain single, taking care of her mother. To be close to her, Pedro marries her sister.
Three meters above the sky
by Federico Moccia. Babi, a model student, falls in love with Step, a violent and brazen young man. Your story will go beyond all conventions.
Pride and Prejudice
by Jane Austen. It is one of the best-known novels in the world. Defined as a romantic comedy, it stands out, among other things, for its happy ending.
Under the same star
by John Green. The life of Hazel, a 16-year-old girl suffering from cancer, takes an unexpected turn when she meets Gus.
Anna Karenina
by Liev N. Tolstoy. It presents a woman married to a high official who falls in love with a young military man and decides to leave everything for him. Thus, he will challenge the strict social conventions of the time.
Special decoration
Put your creativity to the test and decorate your entire store with proposals capable of evoking the most romantic feelings. Heart-shaped objects are unavoidable, as well as the colors red and pink. From here, he builds a universe based on:
- Flowers, lots of flowers. Opt for red roses.
- Candles.
- Confetti and streamers.
- Balloons that form the word love.
- Silhouettes of Cupid shooting his arrows.
- Luminous garlands that recreate hearts.
The legend of St. Valentine
Although there are different legends to explain the origin of St. Valentine, the most popular one dates back to the 3rd century AD. A priest named Valentine ignored the ban on marriages issued by the Roman emperor Claudius II. He believed that men who married became worse soldiers.
As punishment for defying the commander’s order, the priest was imprisoned, beheaded and buried on February 14, 270 at the entrance to Rome. In his memory, we celebrate this day full of meaning and good vibrations.
In short, take advantage of the celebration of Valentine’s Day to let love flood your business through the most diverse sensations. Put into practice these ideas and others that you can think of to surprise your customers. At Catwalk, we help you achieve this so that every day is as special as February 14th.
